Tilly TLC
Strategic Marketing for What’s Next.
Great marketing happens when brand, data, and creativity work together.
Helping ambitious businesses turn big ideas into measurable growth through thoughtful strategy, performance marketing, and customer-first execution. From building acquisition engines to scaling brands and strengthening retention, the focus is always the same: connecting the right insights to the right actions to drive meaningful results.
Tamara Linde-Charles
Performance | Brand | Lifecycle | Growth | Leadership
With 15+ years of experience building brands and driving growth, I help consumer businesses turn marketing challenges into actionable strategies and measurable results.
My background spans DTC, e-commerce, consumer products, connected fitness, pet, and health and wellness, with experience at brands including Beachbody (MYXfitness), Blue Buffalo, Proclaim Health, Get Joy, and Priceline. Throughout my career, I’ve worked across the full marketing funnel, from positioning and go-to-market strategy to customer acquisition, conversion, engagement, and retention. I’ve helped launch products, build marketing programs, and connect brand strategy with the channels and campaigns that drive business growth.
Today, I partner with businesses at different stages of growth, providing flexible marketing support tailored to their needs. Whether you need a strategic roadmap, help launching a new product, an outside perspective on what’s working, or someone to take ownership of execution, I bring a combination of big-picture thinking and hands-on experience.
How I Can Help
Go-to-Market Strategy: Product launches, positioning, messaging, audience definition, and launch planning.
Brand Strategy & Marketing: Brand development, differentiation, storytelling, and integrated campaign planning.
Growth & Customer Acquisition: Full-funnel marketing strategy, channel planning, paid media audits, and acquisition optimization.
Lifecycle & Retention: Email, SMS, customer segmentation, automated journeys, engagement, and retention programs.
Influencer & Creator Marketing: Building and managing influencer and content creator programs, from strategy and partnerships to execution.
Affiliate & Referral Marketing: Setting up, managing, and growing programs that drive customer acquisition through trusted partners and word of mouth.
Integrated Marketing: Connecting paid, owned, earned, and experiential channels around a cohesive brand and business strategy.
Website & Conversion Optimization: Website strategy, customer journey reviews, landing page optimization, and conversion rate optimization (CRO).
I believe good marketing starts with understanding the customer and the business, identifying the biggest opportunities, and focusing on the work that will make a real difference. I’m comfortable moving between strategy and execution, collaborating with internal teams and external partners, and building programs that can evolve as a business grows.
Whether you’re an emerging brand building your marketing foundation or an established business looking to improve performance, I can help you figure out what comes next and turn that plan into action.
Let's talk about what you're building and where you want to grow.